Privacy Policy

Our data protection officer

If you have questions, you can contact out data protection officer as follows:

Nicole Dolch
PFAFF International GmbH, Schussentalstr. 15, 88255 Baienfurt, Germany
E-Mail: datenschutz@pfaffinternational.com

A. General

For the sake of easier reading, no gender-specific distinction is made in our data protection declaration. The terms used apply, in the context of equal treatment, to both genders.

The meaning of the terminology used, for example ‘personal data’ or its ‘processing’ can be taken from Article 4 of the EU-General Data Protection Regulation (GDPR).

The users’ personal data processed in the context of this online offering, includes inventory data (e.g. customers’ names and addresses), contract data (e.g. services used, name of person responsible, payment information), usage data (e.g. Websites of our online offering visited, interest in our products) and content data (e.g. input into the contact form).

‘User’ includes all categories of persons affected by the data processing. These include, for example, our business partners, customers, interested parties and other visitors to our online offering.

B. Specific

Data protection declaration

We guarantee that we only collect, process, store and use your incoming data in connection with the processing of your request, as well as for internal purposes and providing the services that you have requested or to make content available

Basis of data processing

We process the user’s personal data only in compliance with the relevant data protection regulations. The user’s data are only processed when the following statutory permission exists: 

• in order to deliver our contractual performance (e.g. Processing orders) and online services
• processing is required by law
• your consent is given
• on the basis of our legitimate interests (i.e. interest in the analysis, optimization, and economic operation and security of our online offering in the sense of Art. 6 para. 1 lit. f. GDPR, in particular range measurement, production of profiles for advertising and marketing purposes, as well as the collection of access data and the use of services from third party providers)

We would like to show you where the main legal grounds are regulated in the GDPR

Consent: Art. 6 para. 1 lit. a. and Art. 7 GDPR
Processing to deliver our contractual performance and carrying out contractual measures: Art. 6 para. 1 lit. b. GDPR
Processing to fulfil our legal obligations: Art. 6 para. 1 lit. c. GDPR
Processing to safeguard our legitimate interests: Art. 6 para. 1 lit. f. GDPR

Social networks

In addition to this online offering, we also maintain presences in various social media, which you can reach using the appropriate buttons on our website. If you visit such a presence, your personal data may be transmitted to the social network’s provider. It is possible that, as well as storing the concrete information which you have input into this social medium, further information may also be processed by the provider of the social network.

Furthermore, the provider of the social network may possibly also process the most important data about the computer system from which you visit it – for example, your IP address, the processor type and browser version used, including plug-ins.

If, when you visit such a presence, you are logged into the respective network with your personal user account, the network can attribute the visit to this account.

For the purpose and scope of the data collection by the respective medium and the further processing of your data there, as well as your rights in this respect, please consult the respective controller’s provisions, e.g. under:

Twitter:         https://twitter.com/de/privacy

Instagram:  https://help.instagram.com/155833707900388

Google:       https://policies.google.com/privacy?hl=de

We also point out that our website contains further links to external, third-party websites, whereby we have no influence over the processing of data on these third-party websites.

Facebook fan page:

In the context of a visit to our Facebook fan page, Facebook will collect statistical data which we can access. It consists of categories, such as total number of page views, “likes”, page activity, post interactions, video views, post coverage, comments, shared content, answers, proportion of men and women, origin based on county and town, language, clicks on the route planner, among others.

Individual descriptions of what the data will be used for (e.g. to make contributions to the page more attractive or to determine the best time for a publication etc.).

You can obtain further information about data collection by Facebook under the following link: https://www.facebook.com/about/privacy/.

Facebook and the Pfaff International GmbH are therefore joint controllers according to Article 26 of the GDPR and are jointly and severally liable. You can find the agreement with Facebook under the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

Data transfer to third parties

Data is only passed to third parties within the framework of the legal provisions. We only pass user’s data to third parties when this is, for example, necessary for contractual purposes or based on our legitimate interest in the economic and the effective operation of our business operations.

In the event that we use subcontractors to provide our services, we take suitable legal precautions as well as appropriate technical and organizational measures, to provide protection for personal data in accordance with the relevant legal provisions.

We would like to point out that a data transfer takes place when using our online offering due to the use of Google Analytics.

Data transfers to third countries or an international organization

Third countries are countries in which the GDPR is not a directly applicable law. This basically includes all countries outside the EU, respectively, the European Economic Area.

A transfer of data to a third country or an international organization takes place. Hereby is taken into consideration that relevant suitable/appropriate guarantees are present, and your enforceable rights and effective judicial remedies are available.

A copy of the appropriate guarantees can be obtained under the following links:

• Privacy-Shield: https://www.privacyshield.gov/list
• Standard contract clauses:: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:DE:PDF

Length of storage of your personal data

We adhere to the principles of data economy and data avoidance. This means the data made available to us is only retained for as long as it is needed to fulfil the previously named purposes or as laid down by the manifold storage periods provided for by the legislator. If the relevant purpose no longer exists, respectively after expiry of the appropriate period, your data is routinely blocked, respectively erased, in accordance with the statutory provisions

We have developed a company-internal concept to guarantee this procedure.

Making contact

If you make contact with us by email, telephone, fax, contact form etc., you consent to electronic communication. Personal data will be collected in the context of contacting us. Personal data is collected by us in the context of making contact with us. Which data is collected in the case of a contact form, can be seen on the respective contact form. Your data are transmitted with SSL encryption. The statements which you make will be stored exclusively for the purpose of processing your inquiry and for possible follow-up questions.

We would like to tell you the legal grounds:

Processing to fulfil our performance and carry out contractual measures: Art. 6 para. 1 lit. b. GDPR
Processing to safeguard our legitimate interests: Art. 6 para. 1 lit. f. GDPR

We use software to maintain our customer data (CRM system) or comparable software on the basis of our legitimate interests (processing users’ enquiries efficiently and quickly). For this, we have concluded an order processing contract which the provider, in which the provider is obliged to process user data only in accordance with our instructions and in compliance with the EU level of data protection.

We would like to advise you that emails can be read or changed, unnoticed and without authorization, during transmission. We would also like to bring to your attention that we use software to filter unwanted emails (spam filter). Emails can be rejected by the spam filter if they are wrongly identified as spam due to the presence of certain characteristics.

What rights do you have?

a) Right to information

You have the right to obtain information about your stored data without charge. Upon request, we will tell you in writing, in accordance with current law, what personal data about you we have stored. This also includes the origin and recipient of your data as well as the purpose of the data processing.

b) Right to rectification

You have the right to have your data which is stored by us, corrected, if it is incorrect. You can demand a limitation to the processing of your personal data, e.g. if the accuracy of your personal data is contested.

c) Right to blocking

Furthermore, you can have your data blocked. So that a blocking of your data can be taken into account at any time, the data must be held in a lock file for control purposes.

d) Right to erasure

You can also demand the erasure of your personal data, so long as no legal storage obligation exists. If such an obligation exists, we will block your data on request. If appropriate statutory requirements are present, we will also erase your personal data without a request from yourself.

e) Right to data transferability

You are entitled to demand that the personal data transferred to us is made available in a format which enables it to be transferred to another location.

f) Right to complain to a supervisory authority

You have the option of approaching a data protection supervisory authority with a complaint.

The state representative for data protection and freedom of information, Baden-Württemberg
Postal address: Postfach 10 29 32, 70025 Stuttgart, Germany
Building address: Königstraße 10a, 70173 Stuttgart, Germany

Phone: +49 711 615541–0
Fax: +49 711 615541–15
E-Mail: poststelle@lfdi.bwl.de
Web: https://www.baden-wuerttemberg.datenschutz.de

You can open the complaint form through the following link: https://www.baden-wuerttemberg.datenschutz.de/online-beschwerde

g) Right to object

You have the right to object at any time to the use of your data for internal purposes with future effect. For this, it is sufficient to send an appropriate email to datenschutz@pfaffinternational.com. However, such an objection does not affect the legality of processing procedures which we have already carried out. This does not affect data processing in respect of other legal bases, for example, such as contract initiation (see above).

 Protection of your personal data

We take state of the art contractual, organizational and technical security measures to ensure compliance with the provisions of the data protection laws and therefore, to protect the data which we process against accidental or deliberate manipulation, loss, destruction or access by unauthorized persons.

In particular, our security measures include the encrypted transfer of data between your browser and our server. 256-bit-SSL (AES 256) encryption technology is used for this. This includes your IP address.

Thereby your personal data is protected in the context of the following points (extract):

1. Ensuring the confidentiality of your personal data
   To ensure the confidentiality of the personal data which we store, we have taken various measures to control access

2. Ensure the integrity of your personal data
   To ensure the integrity of the personal data which we store, we have taken various measures to control transfer and input.

3. Ensure availability of your personal data
   To ensure the availability of the personal data which we store, we have taken various measures to control orders and availability.

The security measures employed are continually improved in accordance with technical development. Despite these precautions, because of the insecure nature of the internet, we are unable to guarantee the security of your data transfers to our online offering. For this reason, all data transfers from you to our online offering are made at your own risk

Protection of minors

Persons who are under 16, are not allowed to provide us with their personal information without the consent of the person having parental responsibility. Persons who are under 16, can only provide us with their personal information with the express consent of the persons having parental responsibility or they have reached the age of 16 or are older. These data will be processed in accordance with our data protection declaration.

Cookies

We use cookies. Cookies are small text files which are stored locally in the internet browser’s cache. Cookies enable the internet browser to be recognized. The files are used to help the browser navigate through the internet offering and use all functions to their full extent.

Our internet offering uses: Browser cookie

Control of cookies by the user

Browser cookies: All browsers can be set so that cookies are only accepted upon request. Also, per settings, cookies can only be accepted for sites which are currently being visited. All browsers offer functions which make the selective deletion of cookies possible. The acceptance of cookies can also be deactivated generally, however in that case, limitations in the online offering’s user friendliness must be accepted.

Use of first party cookies (Google Analytics Cookie)

Google Analytics Cookies record:

• Unique user – Google Analytics Cookies collect and group your data. All activities during a visit are collected. A distinction between users and unique users is made by using Google Analytics Cookies.

• User’s activities Google Analytics Cookies also store data about the beginning and end times of your visit to the online offering and how many pages you have looked at. The user session is ended by closing the browser or after long user inactivity (Standard 30 minutes), and the cookies records that the visit has ended. The total number of visits per unique user is also recorded. External link: http://www.google.com/analytics/terms/de.html

You can prevent the collection of the data produced by the cookie in reference to the use of the inline offering (including your IP address), by Google and the processing of the data by Google, by downloading and installing the following browser plugin:

External link: http://tools.google.com/dlpage/gaoptout?hl=de

Further information can be found under the point “Web analysis service Google Analytics / Universal Analytics”.

Lifespan of the cookies employed

Cookies are managed by our internet offer’s website. The internet offering uses persistent (permanent browser recognition) cookies. Life span: 30 days.

Deactivate or remove cookies (Opt-Out)

Every browser offers options for limiting and deleting cookies. Further information about this can be obtained from the following websites:

• Internet Explorer: http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9
• Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
  
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
  
• Safari: https://support.apple.com/de-de/HT201265

Web analysis service Google Analytics / Universal Analytics

We use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses “Cookies”, text files that are stored on your computer and allow the use of the online offering to be analyzed. The information produced by the cookie about the use of the online offering, is normally transmitted to a server in the USA belonging to Google and stored there. Therefore, data is transmitted to a third country. It is considered that relevant suitable/appropriate guarantees are present and enforceable rights and effective legal remedies are available to you.

You can obtain a copy of the suitable guarantees under the following links:

• Privacy-Shield: https://www.privacyshield.gov/list
• Standard contract clauses: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:DE:PDF

In the event that the IP anonymization is activated in our online offering, your IP address will be shortened inside the European Union member states or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a server belonging to Google in the USA and shortened there. Google will use this information on our behalf to evaluate the use of the online offering and compile reports about the online offering’s activities and in order to provide us with other services connected to the use of the online offering and the internet use. The IP address transmitted by your browser in the context of Google Analytics, is not combined with other data by Google. You can prevent the storing of cookies by using an appropriate setting in your browser software. However, we point out that in this case, it is possible that not all the functions of the online offering can be used to the full extent.

We point out that this online offering uses Google Analytics with the “_anonymizeIp()” extension and IP addresses are therefore only further processed in a shortened form to exclude a direct  personal reference.

Furthermore, we use Google Analytics reports for the collection of demographic characteristics and interests.

The data sent by us and linked to cookies, user recognition (e.g. User-ID) or advertising ID, is automatically erased after 14 months. The erasure of data which has reached the end of its retention period, is carried out automatically once a month. More detailed information about conditions of use and data protection, can be found under https://www.google.com/analytics/terms/de.html or under https://policies.google.com/?hl=de.

In addition, you can prevent the collection of the data produced by the cookie in reference to the use of the inline offering (including your IP address) by Google and the processing of the data by Google, by downloading and installing the following browser plugin: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plugin or in browsers on mobile devices, the following link can be used to set an opt-out cookie which will prevent the collection by Google Analytics inside this online offering in future (this opt-out cookie only works in this browser and only for this domain, delete the cookies in this browser and click the link again):

Deactivate Google Analytics

Use of Google Tag Manager

We use Google Tag Manager. With this service, website tags can be managed over an interface. Google Tag Manager only implements tags. It does not set cookies and no personal data is collected. Google Tool Manager triggers other tags which may collect data. Google Tag Manager does not access this data. If a deactivation is carried out at domain or cookie level, then it continues to exist for all tracking tags, to the extent that they are implemented with Google Tag Manager. More information on Google Tag Manager can be found under the following link: http://www.google.de/tagmanager/use-policy.html

You have the option to prevent the sending of all Google Tag Manager tags. For this, you must click on the following opt out link to deposit the Google Tag Manager deactivation cookie in your browser.

Click here to be excluded from data collection by Google Tag Manager.

Use of Google Maps

We use Google Maps for the presentation of maps and the creation of route maps. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this online offer, you consent to the collection, processing and use of the automatically collected data as well as the data which you input yourself (including the IP address) by Google, one of its representatives or a third-party provider. The conditions of use for Google Maps can be found under the following link: https://www.google.de/intl/de/policies/terms/regional.html

Comprehensive details about transparency and choices, as well as the data protection regulations, can be found in the data protection center of google.de: https://www.google.de/intl/de/policies/privacy/?fg=1

Cookie Consent

We use the application “Cookie Consent” from the company Silktide Ltd, Brunel Parkway, Pride park, Derby, DE24 8HR (UK). This is a so-called plugin, with which consent to the use of cookies or tracking technology can be obtained. “Cookie Consent” does not collect any personal data itself. Details about this tool can be found under https://cookieconsent.insites.com/.

Doubleclick

We use DoubleClick by Google, a service of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Thereby your browser is allocated a pseudonym identification number (ID) to check which advertisements are displayed in your browser and which advertisements are called up. The cookies contain no personal information. The use of DoubleClick cookies only enables Google and its partner websites to switch advertisements on the basis of previous visits to our internet offering

The information produced by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of data by Google to third parties only takes place on the basis of the legal regulations or in the context of a processing to order contract. Under no circumstances will your data be combined with other data collected by Google.

You can prevent the storage of cookies by using a corresponding setting in your browser software. We advise you, that in this case, you may not be able to use all the functions of our website to their full extent. Furthermore, you can prevent the collection of the data produced by the cookies relating to your use of our website and its processing by Google by downloading and installing the browser plugin available under the point DoubleClick deactivation extension.

Deactivate DoubleClick

GA Audience

We use GA Audience, a service of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. GA Audience uses cookies, among other things, which are stored on your computer and other mobile devices (e.g. smartphones, tablets etc.) and allow the use of the respective device to be analyzed. The data are in part evaluated across all devices. Google Audience obtains access to the cookies set in the context of the use of Google AdWords and Google Analytics.

In the context of the use, data, in particular the user’s IP address and activities, can be transmitted to a server belonging to the company Google Inc. and be stored there. Google Inc. may transmit this information to third parties to the extent that this is prescribed by law or insofar as processing by a third party takes place.

You can prevent the collection and passing on of personal data (especially your IP address) and the processing of this data, by deactivating the execution of Java script in your browser or installing a tool like ‘NoScript’. In addition, you can prevent the collection of the data produced by the Google cookie and relating to your use of the website (including your IP address) and the processing of this data by Google, by downloading and installing the browser plugin available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de). You can obtain further information about data protection by the use of GA Audience by using the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283

Use of RSS Feeds

We use RSS feeds to keep you continuously informed about current topics.

RSS stands for “Really Simple Syndication”. It is an electronic message format. A so-called “RSS reader” is needed to use the feed. Various RSS readers are offered for all operating systems. Some browsers enable RSS feeds to be used without having to install a further program.

Amendments to our data protection policy

We reserve the right to adapt our data protection declaration on occasions, so that it always meets the current legal requirements or to implement changes in our services in the data protection declaration. This could apply e.g. to the introduction of new services. The new data protection declaration would then apply to your return visit.

Brand protection

Each firm or trade mark named here is the property of the respective firm. The naming of brands and names is purely for informative purposes.

Specific provisions for Russia

The following applies to users who are residents of the Russian Federation:

The services of our online offer listed above, are not intended for citizens of the Russian Federation who are resident in Russia.

If you are a Russian citizen resident in Russia, you are expressly informed that all personal data that you make available to us over our internet offering, is exclusively at your own risk and on your own responsibility. You further agree that you will not hold us responsible for a possible breach of Russian Federation law.

Data transfer to third parties

Data is only passed to third parties within the framework of the legal provisions. We only pass user’s data to third parties when this is, for example, necessary for contractual purposes or based on our legitimate interest in the economic and the effective operation of our business operations.

In the event that we use subcontractors to provide our services, we take suitable legal precautions as well as appropriate technical and organizational measures, to provide protection for personal data in accordance with the relevant legal provisions.

We would like to point out that a data transfer takes place when using our online offering due to the use of Google Analytics.

Data transfers to third countries or an international organization

Third countries are countries in which the GDPR is not a directly applicable law. This basically includes all countries outside the EU, respectively, the European Economic Area.

A transfer of data to a third country or an international organization takes place. Hereby is taken into consideration that relevant suitable/appropriate guarantees are present, and your enforceable rights and effective judicial remedies are available.

A copy of the appropriate guarantees can be obtained under the following links:

• Privacy-Shield: https://www.privacyshield.gov/list
• Standard contract clauses:: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:DE:PDF

Length of storage of your personal data

We adhere to the principles of data economy and data avoidance. This means the data made available to us is only retained for as long as it is needed to fulfil the previously named purposes or as laid down by the manifold storage periods provided for by the legislator. If the relevant purpose no longer exists, respectively after expiry of the appropriate period, your data is routinely blocked, respectively erased, in accordance with the statutory provisions

We have developed a company-internal concept to guarantee this procedure.

Making contact

If you make contact with us by email, telephone, fax, contact form etc., you consent to electronic communication. Personal data will be collected in the context of contacting us. Personal data is collected by us in the context of making contact with us. Which data is collected in the case of a contact form, can be seen on the respective contact form. Your data are transmitted with SSL encryption. The statements which you make will be stored exclusively for the purpose of processing your inquiry and for possible follow-up questions.

We would like to tell you the legal grounds:

Processing to fulfil our performance and carry out contractual measures: Art. 6 para. 1 lit. b. GDPR
Processing to safeguard our legitimate interests: Art. 6 para. 1 lit. f. GDPR

We use software to maintain our customer data (CRM system) or comparable software on the basis of our legitimate interests (processing users’ enquiries efficiently and quickly). For this, we have concluded an order processing contract which the provider, in which the provider is obliged to process user data only in accordance with our instructions and in compliance with the EU level of data protection.

We would like to advise you that emails can be read or changed, unnoticed and without authorization, during transmission. We would also like to bring to your attention that we use software to filter unwanted emails (spam filter). Emails can be rejected by the spam filter if they are wrongly identified as spam due to the presence of certain characteristics.

What rights do you have?

a) Right to information

You have the right to obtain information about your stored data without charge. Upon request, we will tell you in writing, in accordance with current law, what personal data about you we have stored. This also includes the origin and recipient of your data as well as the purpose of the data processing.

b) Right to rectification

You have the right to have your data which is stored by us, corrected, if it is incorrect. You can demand a limitation to the processing of your personal data, e.g. if the accuracy of your personal data is contested.

c) Right to blocking

Furthermore, you can have your data blocked. So that a blocking of your data can be taken into account at any time, the data must be held in a lock file for control purposes.

d) Right to erasure

You can also demand the erasure of your personal data, so long as no legal storage obligation exists. If such an obligation exists, we will block your data on request. If appropriate statutory requirements are present, we will also erase your personal data without a request from yourself.

e) Right to data transferability

You are entitled to demand that the personal data transferred to us is made available in a format which enables it to be transferred to another location.

f) Right to complain to a supervisory authority

You have the option of approaching a data protection supervisory authority with a complaint.

The state representative for data protection and freedom of information, Baden-Württemberg
Postal address: Postfach 10 29 32, 70025 Stuttgart, Germany
Building address: Königstraße 10a, 70173 Stuttgart, Germany

Phone: +49 711 615541–0
Fax: +49 711 615541–15
E-Mail: poststelle@lfdi.bwl.de
Web: https://www.baden-wuerttemberg.datenschutz.de

You can open the complaint form through the following link: https://www.baden-wuerttemberg.datenschutz.de/online-beschwerde

g) Right to object

You have the right to object at any time to the use of your data for internal purposes with future effect. For this, it is sufficient to send an appropriate email to datenschutz@pfafflogistik.de. However, such an objection does not affect the legality of processing procedures which we have already carried out. This does not affect data processing in respect of other legal bases, for example, such as contract initiation (see above).

 Protection of your personal data

We take state of the art contractual, organizational and technical security measures to ensure compliance with the provisions of the data protection laws and therefore, to protect the data which we process against accidental or deliberate manipulation, loss, destruction or access by unauthorized persons.

In particular, our security measures include the encrypted transfer of data between your browser and our server. 256-bit-SSL (AES 256) encryption technology is used for this. This includes your IP address.

Thereby your personal data is protected in the context of the following points (extract):

1. Ensuring the confidentiality of your personal data
   To ensure the confidentiality of the personal data which we store, we have taken various measures to control access

2. Ensure the integrity of your personal data
   To ensure the integrity of the personal data which we store, we have taken various measures to control transfer and input.

3. Ensure availability of your personal data
   To ensure the availability of the personal data which we store, we have taken various measures to control orders and availability.

The security measures employed are continually improved in accordance with technical development. Despite these precautions, because of the insecure nature of the internet, we are unable to guarantee the security of your data transfers to our online offering. For this reason, all data transfers from you to our online offering are made at your own risk

Protection of minors

Persons who are under 16, are not allowed to provide us with their personal information without the consent of the person having parental responsibility. Persons who are under 16, can only provide us with their personal information with the express consent of the persons having parental responsibility or they have reached the age of 16 or are older. These data will be processed in accordance with our data protection declaration.

Cookies

We use cookies. Cookies are small text files which are stored locally in the internet browser’s cache. Cookies enable the internet browser to be recognized. The files are used to help the browser navigate through the internet offering and use all functions to their full extent.

Our internet offering uses: Browser cookie

Control of cookies by the user

Browser cookies: All browsers can be set so that cookies are only accepted upon request. Also, per settings, cookies can only be accepted for sites which are currently being visited. All browsers offer functions which make the selective deletion of cookies possible. The acceptance of cookies can also be deactivated generally, however in that case, limitations in the online offering’s user friendliness must be accepted.

Use of first party cookies (Google Analytics Cookie)

Google Analytics Cookies record:

• Unique user – Google Analytics Cookies collect and group your data. All activities during a visit are collected. A distinction between users and unique users is made by using Google Analytics Cookies.

• User’s activities Google Analytics Cookies also store data about the beginning and end times of your visit to the online offering and how many pages you have looked at. The user session is ended by closing the browser or after long user inactivity (Standard 30 minutes), and the cookies records that the visit has ended. The total number of visits per unique user is also recorded. External link: http://www.google.com/analytics/terms/de.html

You can prevent the collection of the data produced by the cookie in reference to the use of the inline offering (including your IP address), by Google and the processing of the data by Google, by downloading and installing the following browser plugin:

External link: http://tools.google.com/dlpage/gaoptout?hl=de

Further information can be found under the point “Web analysis service Google Analytics / Universal Analytics”.

Lifespan of the cookies employed

Cookies are managed by our internet offer’s website. The internet offering uses persistent (permanent browser recognition) cookies. Life span: 30 days.

Deactivate or remove cookies (Opt-Out)

Every browser offers options for limiting and deleting cookies. Further information about this can be obtained from the following websites:

• Internet Explorer: http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9
• Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
  
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
  
• Safari: https://support.apple.com/de-de/HT201265

Web analysis service Google Analytics / Universal Analytics

We use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses “Cookies”, text files that are stored on your computer and allow the use of the online offering to be analyzed. The information produced by the cookie about the use of the online offering, is normally transmitted to a server in the USA belonging to Google and stored there. Therefore, data is transmitted to a third country. It is considered that relevant suitable/appropriate guarantees are present and enforceable rights and effective legal remedies are available to you.

You can obtain a copy of the suitable guarantees under the following links:

• Privacy-Shield: https://www.privacyshield.gov/list
• Standard contract clauses: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:DE:PDF

In the event that the IP anonymization is activated in our online offering, your IP address will be shortened inside the European Union member states or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a server belonging to Google in the USA and shortened there. Google will use this information on our behalf to evaluate the use of the online offering and compile reports about the online offering’s activities and in order to provide us with other services connected to the use of the online offering and the internet use. The IP address transmitted by your browser in the context of Google Analytics, is not combined with other data by Google. You can prevent the storing of cookies by using an appropriate setting in your browser software. However, we point out that in this case, it is possible that not all the functions of the online offering can be used to the full extent.

We point out that this online offering uses Google Analytics with the “_anonymizeIp()” extension and IP addresses are therefore only further processed in a shortened form to exclude a direct  personal reference.

Furthermore, we use Google Analytics reports for the collection of demographic characteristics and interests.

The data sent by us and linked to cookies, user recognition (e.g. User-ID) or advertising ID, is automatically erased after 14 months. The erasure of data which has reached the end of its retention period, is carried out automatically once a month. More detailed information about conditions of use and data protection, can be found under https://www.google.com/analytics/terms/de.html or under https://policies.google.com/?hl=de.

In addition, you can prevent the collection of the data produced by the cookie in reference to the use of the inline offering (including your IP address) by Google and the processing of the data by Google, by downloading and installing the following browser plugin: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plugin or in browsers on mobile devices, the following link can be used to set an opt-out cookie which will prevent the collection by Google Analytics inside this online offering in future (this opt-out cookie only works in this browser and only for this domain, delete the cookies in this browser and click the link again):

Deactivate Google Analytics

Use of Google Tag Manager

We use Google Tag Manager. With this service, website tags can be managed over an interface. Google Tag Manager only implements tags. It does not set cookies and no personal data is collected. Google Tool Manager triggers other tags which may collect data. Google Tag Manager does not access this data. If a deactivation is carried out at domain or cookie level, then it continues to exist for all tracking tags, to the extent that they are implemented with Google Tag Manager. More information on Google Tag Manager can be found under the following link: http://www.google.de/tagmanager/use-policy.html

You have the option to prevent the sending of all Google Tag Manager tags. For this, you must click on the following opt out link to deposit the Google Tag Manager deactivation cookie in your browser.

Click here to be excluded from data collection by Google Tag Manager.

Use of Google Maps

We use Google Maps for the presentation of maps and the creation of route maps. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this online offer, you consent to the collection, processing and use of the automatically collected data as well as the data which you input yourself (including the IP address) by Google, one of its representatives or a third-party provider. The conditions of use for Google Maps can be found under the following link: https://www.google.de/intl/de/policies/terms/regional.html

Comprehensive details about transparency and choices, as well as the data protection regulations, can be found in the data protection center of google.de: https://www.google.de/intl/de/policies/privacy/?fg=1

Cookie Consent

We use the application “Cookie Consent” from the company Silktide Ltd, Brunel Parkway, Pride park, Derby, DE24 8HR (UK). This is a so-called plugin, with which consent to the use of cookies or tracking technology can be obtained. “Cookie Consent” does not collect any personal data itself. Details about this tool can be found under https://cookieconsent.insites.com/.

Doubleclick

We use DoubleClick by Google, a service of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Thereby your browser is allocated a pseudonym identification number (ID) to check which advertisements are displayed in your browser and which advertisements are called up. The cookies contain no personal information. The use of DoubleClick cookies only enables Google and its partner websites to switch advertisements on the basis of previous visits to our internet offering

The information produced by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of data by Google to third parties only takes place on the basis of the legal regulations or in the context of a processing to order contract. Under no circumstances will your data be combined with other data collected by Google.

You can prevent the storage of cookies by using a corresponding setting in your browser software. We advise you, that in this case, you may not be able to use all the functions of our website to their full extent. Furthermore, you can prevent the collection of the data produced by the cookies relating to your use of our website and its processing by Google by downloading and installing the browser plugin available under the point DoubleClick deactivation extension.

Deactivate DoubleClick

GA Audience

We use GA Audience, a service of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. GA Audience uses cookies, among other things, which are stored on your computer and other mobile devices (e.g. smartphones, tablets etc.) and allow the use of the respective device to be analyzed. The data are in part evaluated across all devices. Google Audience obtains access to the cookies set in the context of the use of Google AdWords and Google Analytics.

In the context of the use, data, in particular the user’s IP address and activities, can be transmitted to a server belonging to the company Google Inc. and be stored there. Google Inc. may transmit this information to third parties to the extent that this is prescribed by law or insofar as processing by a third party takes place.

You can prevent the collection and passing on of personal data (especially your IP address) and the processing of this data, by deactivating the execution of Java script in your browser or installing a tool like ‘NoScript’. In addition, you can prevent the collection of the data produced by the Google cookie and relating to your use of the website (including your IP address) and the processing of this data by Google, by downloading and installing the browser plugin available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de). You can obtain further information about data protection by the use of GA Audience by using the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283

Use of RSS Feeds

We use RSS feeds to keep you continuously informed about current topics.

RSS stands for “Really Simple Syndication”. It is an electronic message format. A so-called “RSS reader” is needed to use the feed. Various RSS readers are offered for all operating systems. Some browsers enable RSS feeds to be used without having to install a further program.

Amendments to our data protection policy

We reserve the right to adapt our data protection declaration on occasions, so that it always meets the current legal requirements or to implement changes in our services in the data protection declaration. This could apply e.g. to the introduction of new services. The new data protection declaration would then apply to your return visit.

Brand protection

Each firm or trade mark named here is the property of the respective firm. The naming of brands and names is purely for informative purposes.

Specific provisions for Russia

The following applies to users who are residents of the Russian Federation:

The services of our online offer listed above, are not intended for citizens of the Russian Federation who are resident in Russia.

If you are a Russian citizen resident in Russia, you are expressly informed that all personal data that you make available to us over our internet offering, is exclusively at your own risk and on your own responsibility. You further agree that you will not hold us responsible for a possible breach of Russian Federation law.